Freshtrusion ™

It starts at the farms and fisheries our Manufacturer knows and trusts

From known and trusted Farms

The Freshtrusion journey begins with trusted farms and fisheries, where only the finest fresh meats and fish will be collected.

Using a refrigerated transport to maintain the highest quality conditions, the meats will be collected and brought back to the production site where they undergo extensive quality testing before being used in our unique recipes

The Meat Kitchen

In the on-site meat kitchen, the meat will be gently cooked at circa 82ºC (180ºF) to both protect the proteins and ensure maximum digestibility and nutritional value to the pet. With the use of world-leading technology, there is the ability to reduce the moisture content of the freshly prepared meat and include increasingly high amounts of fresh meat into market-leading recipes.

In addition, the production of separate high-quality oils from fresh ingredients of known provenance can be done and added to recipes

We understand that pets know fresh is best. That is why fresh meat is our passion and to provide recipes without the need for rendered meat meal.

Traditional Category 3 meat meal

Unknown or Multiple Origins
Stored at ambient temperatures
Cooked at 300ºF (150ºC) to kill off bacteria
Denatured protein

Freshly Prepared Meat

Collected at the source
Cold Chain Transportation
Cooked gently at 82ºC (180ºF) to protect the protein
Protected Protein

Protecting The Protein

This process can also denature the protein and result in it being less digestible and therefore of lower nutritional value to the pet. The gentle cooking approach ensures the proteins are protected and thus provide increased bio-availability to the pet.

Animal material/meat that is used to produce dried meat meal is not collected at source as fresh nor transported using refrigerated containers. It is instead collected from various locations and sent, at ambient temperatures to a rendering plant where it is processed at very high temperatures (300ºF/150ºC) to extract moisture, separate fat and kill off the bacteria.

Human Grade Quality Oils and Fats

The oils will be pressed on-site in small batches using dedicated equipment which operates similar to a kitchen salad spinner where the oil is squeezed away from the meat.

This allows to coat the kibbles with amazing high-quality fats and oils, seen normally in human foods, and gives us the full traceability back to the source, from the farm, fishery or boat. The marketing potential, along with super quality palatability success and traceability is second to none. These oils are not your usual high temperature rendered ‘pet food grade’ oils. They are so fresh, the laboratory testing finds little to no signs of oxidisation or ageing.

Benefits of Freshtrusion ™

  • Higher nutrient bio-availability
  • Higher digestibility
  • Protected protein
  • Improved sensory acceptance
  • Better health and wellbeing through superior quality and nutrition
  • Reduced levels of spoilage & micro-organism biomarkers that are associated with off flavours, rancidity or even toxicity
  • Better density of kibble
  • Low temperature, low pressure cooking provides a fuller flavour

Why not try Freshtrusion in our Superfood65 Range